Greenstone Attending Music Ally Connect for Appreciation Engine

Advancing compliant, consent-driven fan engagement for the global music industry

Greenstone Initiatives will be attending Music Ally Connect London, taking place on 22–23 January 2026 at The Brewery, London. Music Ally Connect is a leading international conference for the global music industry, bringing together rights holders, platforms, and technology providers to explore the future of music in a digital-first, privacy-conscious environment.

At the event, Greenstone will be representing Appreciation Engine as one of its key client initiatives, engaging in discussions around first-party data strategy, fan trust, and sustainable artist-centric business models. Appreciation Engine is already deployed at enterprise scale within the music industry, including by Sony Music and Universal Music Group, where it is used to enable compliant, consent-based audience engagement across multiple territories for 75M+ daily user interactions. Building on this foundation, the company is launching FairShare, a platform-as-a-service extension of Appreciation Engine designed to make enterprise-grade compliance and fan value exchange accessible to a broader range of music companies and rights holders, and even individual artists and creators.

Across the two days, conversations at Music Ally Connect include how artists, rights holders, and platforms are rethinking audience relationships, trust, and value creation as digital and live ecosystems continue to converge. We are looking forward to making Appreciation Engine a key component of those discussions.

For enquiries or to arrange a meeting during Music Ally Connect, please contact Greenstone directly. About Appreciation Engine

Appreciation Engine (AE) is a privacy-first audience engagement and data infrastructure platform designed for the global music industry. Already deployed by major rights holders, AE enables labels, artists, and platforms to collect, structure, and activate fully consented first-party data across jurisdictions, without cookies, data brokers, or regulatory grey areas.

By combining transparent consent, real-time data capture, and fair value exchange, Appreciation Engine helps transform fan relationships into trusted, long-term assets. The platform supports compliant fan engagement, audience insights, and new forms of artist-centric monetisation while respecting the evolving regulatory and rights landscape.

Appreciation Engine is built for a post-cookie world, giving music companies the tools to engage audiences directly, responsibly, and at scale.

About Greenstone

Greenstone Initiatives is a senior strategic advisory firm working with music, media, and culturally driven technology businesses navigating digital transformation and international growth. The firm supports rights holders, platforms, and founders as they adapt to a privacy-first landscape, evolving audience expectations, and new models of value creation.

Greenstone’s work spans audience strategy, partnerships, and cross-sector collaboration across music, live experiences, and adjacent media formats. Engagements are selective and senior-led, combining strategic clarity with practical execution to help organisations build sustainable, compliant, and artist-centric businesses.

Operating internationally, Greenstone works across North America, Europe, Asia, and the Middle East, supporting clients at the intersection of culture, technology, and global markets.